Coursework Cover Sheet
Please use this document as the cover sheet for the 1st page of your assessment.
Please complete the below table – the grey columns.
| Module Name | Business Project |
|---|---|
| Programme Name | MSc Management |
| Student Reference Number (SRN) | [Insert SRN] |
| Assessment Title | Business Consultancy Report |
Declaration of Original Work:
I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements of BPP School of Business and Technology.
The word count, excluding contents table, bibliography and appendices, is ______ words.
Student Reference Number: __________
Date: ______
By submitting this coursework, you agree to all rules and regulations of BPP regarding assessments and awards for programmes.
Please note that by submitting this assessment you are declaring that you are fit to sit this assessment. BPP University reserves the right to use all submitted work for educational purposes and may request that work be published for a wider audience.
MSc Management – Business Project
Summative Assessment Brief
1. General Assessment Guidance
- This 5000-word submission accounts for 100% of the module marks.
- Late submissions will not be marked.
- Submit all assessments via Turnitin only.
- Word limit: 5000 words (excluding front cover, table of contents, bibliography, appendices).
- Use only your SRN, not your name.
- Minimum 50% required to pass.
- Use the Harvard Referencing System.
- Include a completed cover sheet.
2. Assessment Brief
Introduction
Write a 5000-word consultancy report on a chosen company (private, public – not government-owned, or NGO). The company is your client. Identify a current challenge and resulting issues they face. Provide a consultancy report evaluating the situation and offering strategic recommendations.
Learning Outcomes (LOs):
- LO1: Formulate a business project with strategic importance.
- LO2: Evaluate the complexity in relation to stakeholders.
- LO3: Articulate a project appropriate to the research context.
- LO4: Develop recommendations adding strategic value.
Report Sections:
- Executive Summary
- Introduction
- Challenge and Issues
- Purpose of the Report
- Stakeholder Analysis
- Evaluation and Analysis (Secondary Data)
- Recommendations and Conclusion
- References (Harvard format)
- Appendices (if needed)
Suggested Word Count Allocation:
| Section | Approximate Word Count |
| Executive Summary | 500 |
| Introduction | 500 |
| Challenge and Issues | 300 |
| Purpose of the Report | 500 |
| Stakeholder Analysis | 200 |
| Evaluation and Analysis | 600 |
| Recommendations and Conclusion | 2000 |
| Total | 5000 |
3. Section Guidelines
Executive Summary
- Summary of the entire report (written last).
- Include the challenge, purpose, stakeholder impact, findings, and recommendations.
Introduction
- Set context.
- Summarise the challenge and issues.
- Explain structure and expectations.
Challenge and Issues
- Identify an existing or potential future challenge.
- Link to current affairs and emerging trends.
Purpose of the Report
- State clearly the purpose.
- Explain relevance to the organisation and specialisation area.
Stakeholder Analysis
- Identify internal and external stakeholders.
- Analyse stakeholder power and interest.
- Discuss impact of project on stakeholders.
Evaluation and Analysis
- Use secondary data (quantitative and qualitative).
- Apply theoretical frameworks.
- Compare different data perspectives.
Recommendations and Conclusion
- Link recommendations to findings.
- Justify each recommendation.
- Reaffirm the purpose and strategic value.
References and Presentation
- Use Harvard referencing.
- Professional presentation: headings, tables, graphs.
- Use academic language and include journal articles.
Marking Criteria Overview:
Each LO is evaluated across six bands: Fail (0-39%), Marginal Fail (40-49%), Pass (50-59%), Merit (60-69%), Distinction (70-79%), High Distinction (80-100%). Key criteria include understanding of business challenges, stakeholder evaluation, application of theory and frameworks, strategic recommendations, research quality, and academic writing standards.
For High Distinction, you must:
- Demonstrate outstanding critical thinking and originality.
- Use extensive secondary data and relevant frameworks.
- Provide compelling, strategic, and actionable recommendations.
- Show exceptional academic writing and presentation quality.
Reminder: This template outlines expectations for the Business Project. Use it to guide the structure, writing, and submission of your consultancy report. Ensure clarity, coherence, critical analysis, and strong evidence throughout your work.